Overview

When we created our Living Values, we wanted them to be more than just words on a page. They are designed to be:

Translatable in every area of our work.
Practical in every interaction we have — whether it’s self-reflection, project collaboration, or public engagement.
Authentic, never used to criticise individuals or tick boxes.

Unlike many values statements that end up being a checklist or a corporate shield, our Living Values are tools for growth, change, and development. They guide how we make decisions, how we communicate, and how we stay grounded in our mission.

Seeing and building beyond the limits.

Creativity isn’t just about ideas — it’s about daring to imagine differently, collaborate openly, and change what no longer works.

Imaginative Development (Individual): encouraging each person to think differently and imagine new futures.
Instilled Collaboration (Internal): bringing diverse voices together to co-create solutions.
Changing the Status Quo (External): challenging outdated systems and practices.

Always looking forward.

Prospectivity is about potential. It asks what is possible for individuals, for us as an organisation, and for society at large.

What Can You Do (Individual): inspiring each person to take action, however small.
What Can We Do (Internal): building collective strength through shared responsibility.
What Can They Do (External): holding institutions accountable to create change.

Bold enough to change everything.

Revolutionary means refusing to settle for systems that harm. It is about bravery, innovation, and building alternatives when old ways don’t work.

Inspire With Confidence (Individual): empowering every person to believe their voice matters.
Boundaryless Innovation (Internal): fostering fearless experimentation within our organisation.
Challenge Traditions (External): confronting outdated systems and norms head-on.

Paying attention, asking questions, and acting with care.

Attentivity is about refusing to look away. It means observing carefully, questioning deeply, and redesigning what isn’t working.

Analyse and Redesign (Individual): encouraging self-reflection and personal innovation.
Rebel and Reform (Internal): continually challenging and improving our own practices.
Enquire and Reimagine (External): holding systems to account and imagining better alternatives.

Our Living Values are not an afterthought. They are our foundation. They guide how we work, how we grow, and how we ensure every decision we make stays true to our mission.

They remind us that change is possible — and that it starts with how we live our values every day.